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An Educational Revolution: How Pearson is Using Mobile to Broaden Their Reach
Image source: onlineuniversities.com Mobile is spurring an education revolution. Smart devices, particularly tablets, are being integrated into classroom curricula from preschool all the way up through...
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Game On: How Baseball is Using Mobile to Engage Fans
Image source: mashable.com Signs of spring are everywhere. The flowers are blooming, the weather is warming up, and die-hard sports fans are celebrating the beginning of the 2013 Major League Baseball...
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It’s In Their DNA: Mobile Marketing and 23andMe
Image source: 23andMe.com What if you were able to predict your future? Would you want to find out specifics about potential health risks, or would you prefer to let the truth reveal itself in time?...
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Organic Living: How Whole Foods is Broadening Their Reach with Mobile
Image source: prwatch.com As the saying goes, you are what you eat. If you believe there’s some truth behind the old adage, there’s no better time to go organic. Restaurants and food stores selling...
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Starbucks: A True Leader in Mobile
Image source: samiari.net Starbucks is no stranger to mobile marketing. In fact, the premium coffee chain is well known for doing innovative things in the mobile space. The company has received...
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Murphy USA: A Surprisingly Innovative Mobile Case Study
Image source: juggernautinteractive.com When we think of mobile case studies, certain businesses come to mind before others. We may think of local restaurants offering special discounts for mobile...
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How Lowe’s Is Creating Value for Mobile Customers
Image source: epa.gov Companies can no longer pretend that mobile is simply a passing fad. There are over 137 million smartphone users in the United States, and that number continues to increase daily....
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On The Fast Track with Cars.com
Image source: rackspace.com An estimated 80 million people in the United States used their mobile device to shop last year. When we think of mobile shopping, a few things probably come to mind. We may...
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Walgreens: Standing Out From The Competition With Mobile
Image source: wikimedia.org It’s no secret that mobile is the wave of the future. Most industries are now embracing digital and employing creative strategies designed to improve the customer...
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Can Mobile Help You Avoid Burning Popcorn?
Image source: nowpublic.com Nothing ruins a family home movie night like a bag of burnt popcorn. Not only is your delicious snack completely ruined, your entire home smells absolutely horrible for...
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How Your Smartphone Can Help You Quit Smoking
Image source: smartdraw.com You may be wondering how a mobile device could possibly help you quit smoking. To alleviate any confusion, it’s not your smartphone itself that can prompt you to kick the...
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Learning a Language On The Go With Rosetta Stone
Image source: theepochtimes.com Learning a language can be a complex process. This is true for both adults who are trying to learn a new language and young children who are just beginning to develop...
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Make Back to School Shopping a Breeze With These 4 Mobile Apps
Image source: blendtec.com Summer may have gone by in a blink or seemed to last forever. But either way, back to school season is upon us! And let’s face it, getting back into the rhythm of the new...
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How Mobile Lets Brick And Mortar Stores Fight Back: 3 Branded Applications...
Image source: screenmediadaily.com There’s no denying that showrooming has the potential to become a troublesome problem for some brick and mortar stores. After all, more and more customers are turning...
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Mobile Payments At McDonalds? Fast Food May Get A Little Faster
Image source: foxnews.com Admit it. From time to time, you make a stop at McDonald’s to pick up a quick and tasty lunch. While some of the popular quick service restaurant’s menu choices may not be the...
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Keeping the Customer in Mind: Mobile Banking at Wells Fargo
Image source: bloomberg.com Just a few short years ago, the idea of mobile banking was a fairly unpopular one. Consumers had serious concerns about privacy and the security of their financial...
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A Day At The Museum: ScopifyROM Mobile Application Gives Users A Unique...
Image source: searchingtoronto.com Some mobile marketers may think QR codes are a thing of the past, but you can’t always believe what you read! The simple fact is that these scannable bar codes are...
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Taking a Note from Starbucks: How Listening to Customers Helps Drive Sales
Starbucks offers customers a range of mobile apps. Image source: Starbucks.com Imagine how convenient it would be to simply order your morning coffee before your daily commute, and have it waiting for...
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Priceline Partners with Routehappy: Personalizing Mobile Strategy with New...
Priceline’s mobile app enables customers to find great fares. Image source: Priceline.com Window or aisle seat? It’s the age-old question for air travelers. If you’re a frequent flyer, you probably...
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How to Leverage SDK to Learn More About Your Mobile Customers
By Carl Nielson, Director Research Solutions As we approach 7 billion subscribers worldwide, the momentum is unstoppable. Our affinity for smartphones and tablets has led to millions of mobile apps....
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